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Planning a November 2011 Revenue Measure: How to Ask Residents for Additional Revenue During the Toughest Economy in Generations

Nearly every California city is struggling to provide its citizens the same city services with less money. Many assume in the current economy additional revenue isn’t a feasible solution, but with the right planning and proposal, your voters will respond favorably.In fact, voters in cities throughout the State have supported local tax measures to protect and maintain local services.